Mick Bain is the publican Sydney well loved Royal Albert Hotel in Surry Hills. The 100 year old pub is a stalwart of the Sydney Pub scene and is best know for its premium craft beer selection, supporting the best local breweries. The Alby, as it's known to loyal locals today, was, several decades ago was also known as ‘The Jam Tin’. This was due to the fact that the locals' bar tabs were held in an iconic jam tin behind the bar.
They may have closed his local in light of recent events, but they couldn’t stop Mick form delivering fresh Australian craft beer to his loyal punters. Just days after pubs and restaurants were closed by the Government, Bain collaborated with Paul, to launch ‘TAPSnTINS’ — a craft beer home delivery service. Yes folks, you read correctly, your favourite cold craft beer delivered to your door.
"We're running a virtual pub, you can come in, order a beer, we'll put it in to a one litre can, and deliver it to your house."
Paul is founder of Surry Hills based tech company MOBLE.com. A website builder for web design companies, and a CMS for business. Paul's website building technology lets designers build websites at lightening speeds, while businesses can manage websites from simple brochure sites, to complex ecommerce, and social networks with a beautiful drag and drop interface.
With the closure of pubs, bars, restaurants and cafes, MOBLE released a commission free home ordering solution as an extension to its ecommerce offering, this is when Paul and Mick first engaged to create TAPSnTINS.
"We saw that delivery apps were taking, in some cases, 30% of the order. With home delivery now being the only solution for some businesses, that was 30% of their gross revenue. We just had to offer an alternative. Our Home Ordering extension is commission free and can be booked via our home page at MOBLE.com."
We asked Paul what that ever pressing question: just what is all this about serving home delivered beer in Growlers... or is it Crowlers?
"We instantly thought about Growlers as a logical pick up solution for beer, but since coffee shops were not comfortable in refillable cups, we realised that Growlers were just not safe, plus being glass, they are heavy and not suitable for shipping. It was apparent that the Crowler was the only viable option. Growler + Can = Crowler. A safe, low cost, recyclable, home delivery solution.
There are a couple of problems with crowlers that we needed to solve quickly. The first being, that there is a shortage of these cans in Australia. The second, is that we didn’t want to do was start canning up all this precious beer without a confirmed home to go. To save the beer, we had to lock in order before canning. This is why the crowd funding model makes sense. You can preorder your Crowlers, allowing us to pour fresh and deliver on the same day, to your door, with no shipping fees.
So it’s not a Growler it’s a Crowler, it’s fresh pub beer, with free shipping, delivered to your door."
~ SUPPORT LOCAL CRAFT BEER ~
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